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1 Publication
2014 | Journal Article | LibreCat-ID: 5714
Spillover Effects of Service Failures in Coalition Loyalty Programs: The Buffering Effect of Special Treatment Benefits.
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.
LibreCat
J.H. Schumann, N. Wünderlich, H. Evanschitzky, Journal of Retailing 90 (2014) 111–118.